A TikTok Shop growth strategy built on live streaming, creator content, and affiliate activation.
S-Oil Seven Thailand had been running their TikTok Shop since mid-2025. While the shop saw occasional spikes — notably in October and November 2025 — performance was inconsistent and began declining through December 2025 and January 2026. There was no scalable content or live strategy in place, and the shop was heavily dependent on organic traffic with no affiliate or creator activation framework.
Avg monthly GMV: before vs. after
Based on 8 full pre-strategy months (Jun 2025–Jan 2026) vs. 2 full post-strategy months (Mar–Apr 2026)
AOV & conversion rate
Higher order values and conversion show the strategy improved traffic quality, not just volume
The Affi Club's engagement centred on four focused initiatives — building the operational discipline and content infrastructure the shop had been missing.
Set clear content output goals to ensure the shop published consistently — giving the algorithm steady signals and customers a reason to return.
Optimised live session structure, cadence, and in-room tactics to maximise conversion during each broadcast — turning airtime directly into GMV.
Built a structured promotional calendar aligned to platform moments and product launches, ensuring each campaign was set up to convert before it ran.
Activated KOLs and affiliate creators to extend reach and generate authentic product content — amplifying the shop's existing marketing momentum at scale.
Within 75 days of The Affi Club's strategy going live, the shop recorded its highest-ever monthly GMV. More importantly, it has since delivered consistent month-on-month growth — a sign the operational foundations are working, not just a one-time spike.
The strategy shifted the shop's revenue mix dramatically — unlocking live streaming as a primary revenue channel and scaling affiliate video contribution from nearly zero to a consistent weekly driver.
No single metric grew in isolation — the strategy produced a consistent, compounding lift across the entire funnel, from impressions to conversion to revenue.
The Affi Club didn't just give us a playbook — they built a live and creator system that made our shop run. March was our best month ever, and we're still growing.
The Affi Club helps brands build scalable affiliate, live, and creator strategies that drive real GMV.